“We’re returning to classics because everything has been chaotic in the world,”

“It’s not about doing it like you did in the past, but reinterpreting it.”.....


Pantone's Color of the Year Is a Comforting Start to 2020. Here’s What to Know About the Choice;


1. Ahead of the start of a new era that will no doubt bring intense new challenges, the Pantone Color Institute has announced that its 2020 Color of the Year is PANTONE 19-4052 Classic Blue, a deep blue shade that’s at once comforting and relatable.


It began 20 years ago in 1999. 


That year, the color chosen was Cerulean, a serene shade that represented the excitement of a new millennium and offered a calming visual to the anxieties that preceded Y2K. Cerulean’s impact that year permeated the cultural zeitgeist, ranging from home decor trends to high fashion; for reference, one might consider Meryl Streep’s character Miranda Priestly’s monologue in the early-aughts film,


The Devil Wears Prada, where she breaks down how the color dominated a global industry.


2. Pantone revisit the blue color family ahead of a year that will carry plenty of changes, fears, and hopes as it ushers in a new phase.


Pressman said that Pantone felt that the color highlighted dependability,

trustworthiness,

credibility,

and constancy,

all traits that are valued in the fast-paced, high-stress situations of the current world. 


She also pointed out that the deep blue matches that of the sky at dusk, which provides an apt example of why this color can resonate with so many people.


We’re living in a time that requires trust and faith and confidence.


source: pantone